How to Build Your Sales Funnel from Scratch with Geru Software

by Vadim  - August 29, 2023


Feeling like you're just spinning your wheels with no clear sales strategy?

You're not alone. Many entrepreneurs and small business owners struggle to map out an effective sales funnel from scratch.

But there is a better way.

By planning your sales funnel step-by-step, you can understand exactly how to turn website visitors into paying customers. You'll have a blueprint to generate leads, drive conversions, and increase revenue.

In this post, I’ll show you how to build a sales funnel from scratch using Geru software. Geru allows you to model different sales funnel examples and strategies before investing time and money.

You’ll learn:

  • How to map your first sales funnel from start to finish
  • How to calculate potential revenue so you can plan for profit
  • Why planning your sales funnel is critical for business success

Clear funnel strategy before any investment.

Feeling like you're stuck in a tech whirlwind without a sales strategy that makes sense? Don't worry – you're not alone.

man behind a computer contemplating types of sales funnel

I've been there too.

As mid-life entrepreneurs juggling families and full-time jobs, figuring out the tech maze can feel like solving a Rubik's cube blindfolded.

But hey, there's a light at the end of the tunnel.

By crafting your sales funnel one step at a time, you'll not only tame the tech beast but also turn random visitors into your loyal customers. Think of it as your business GPS – guiding you through lead generation, conversions, and a healthy revenue stream.

Also, mapping out your sales funnel before investing time or money is how savvy entrepreneurs operate. If you're skeptical about sales funnel planning, I'm confident you'll think differently by the end of this post.

Stick with me to the end to learn a simple sales funnel planning method that can lead to financial freedom and more family time. I'll demonstrate using Geru software to walk through an example funnel plan.

Hypothetical Geru project: build a sales funnel for a solopreneur

Let's say I want to start a business community to help fellow entrepreneurs prosper. I like Geru because it helps me visualize my sales funnel steps to deliver my product or service. It also calculates potential revenue before I even get started.

For example, pretend I'm a YouTube creator driving 1,000 people to my website each month. How much money could I earn if those visitors landed on a sales page?

If you're not too keen on reading, watch me explain all this in the video below.

In this example, I am not going to run any YouTube ads to get traffic. It's free! Geru provides benchmark cost-per-click rates if I do decide to run ads, though. Handy for sales funnel analytics, right?

For now, let's just assume my audience is so interested they'll eagerly visit my site.

First, visitors land on my content website page with a call-to-action button. Industry stats show a ~2% click-through rate here.

Of those who click, some will opt in but not all will proceed to the sales page. That's why mapping your sales funnel is so important - you can see where potential customers fall off.

Those who are ready to buy will enter their information and complete the purchase. My conversion rate is unknown since I'm a new business. But Geru provides conversion rate benchmark averages based on industry data.

Geru allows you to visualize each step in your sales funnel process:

  • Landing page
  • Opt-in form
  • Lead magnet download
  • Webinar registration
  • Sales page
  • Upsell/downsell pages

You can experiment with different sales funnel examples and flows by adding or removing steps in Geru. It empowers you to strategize and find the optimal path to drive conversions.

example of sales funnel

For example, I could add a subscription model after the opt-in gate to increase continuity. Or insert a special offer on the Thank You page to boost order value.

Geru also calculates potential revenue based on your sales funnel metrics. This allows you to model how many sales you need to turn a profit. You'll know your business can be financially viable before spending time and money to build it.

Visualizing results of our sales funnel example

Let's recap the sales funnel strategy we've mapped out:

Visitors land on my content page with a call-to-action button. Industry data shows a 2% conversion rate here for most sales funnels.

Of those who click, some will opt in but not everyone will proceed to the sales page. Nerves sometimes kick in and hurt sales funnel metrics.

Those ready to buy enter info and complete the purchase. My conversion rate is unknown since I'm new, but Geru provides benchmark sales funnel analytics. Let's use their average of 3.75%.

Of those who reach the sales page, Geru indicates that 5% will complete the purchase.

Now back to the original question: Out of 1,000 website visitors, how much can I make selling my consulting service?

When modelling this sales funnel example in Geru, it shows I'd only generate $150 in revenue, or $145 after fees. Not much!

Here are a couple of things I can try to optimize my sales funnel strategy:

Increase traffic sources feeding my site. Let's say I also get 1,000 visitors from Twitter.

Since I have a sales page already, why not advertise? Bing Ads are cheaper than Google. If I drive 500 visitors at $1.54 per click, my expenses go up but so does revenue.

Now we have:

  • 3 entry points to my site
  • 1 goal: Sell consulting package

Let's simulate this scenario. Geru projects I could make $4,000/month and $3,154 net profit after expenses.

I like this sales funnel blueprint and I'm going to put it into action.

My audience isn't huge yet, but I can test and scale different types of online sales funnels forever. Stay tuned for my next post where we'll bring this strategic sales funnel plan to life online!


Building your sales funnel is too important to leave to guesswork. Geru software (my choice among many) enables you to model different sales funnel examples and strategies to find what works for your business.

The key benefits Geru provides are:

  • Visualizing your sales funnel from start to finish
  • Experimenting with different flows to optimize conversions
  • Calculating potential revenue to ensure profitability
  • Saving time and money by planning your funnel before spending on setup

By mapping out your sales funnel upfront, you can drive sales more quickly and efficiently. Geru gives you a foolproof framework to generate leads, boost conversions, and grow revenue.

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