Success of Delivery is in the Excellence of Execution

One of my former employees >>

Vadim is one of the smartest and most talented individuals I have ever worked with. Vadim combines a unique analytical approach with a strong understanding of the business and an eye for details

Vadim [Wa-deem]

Solver of Problems in a Digital World

21+ years of experience in product delivery, merchandising & analytics

A Business-to-Tech Translator 

My career spans many industries: consumer packaged goods, merchandizing analytics platforms for retail, marketing agencies and business consulting. They are united by these aspects:

  1. 1
    I know how stakeholders make decisions (think: Negotiating & Prioritizing)
  2. 2
    I am well-versed in systems that enable client experience (think: CRM & Retail)
  3. 3
    How data enables the most profitable decisions (think: Digital product delivery)

Started in CPG / Retail

Gained solid understanding of merchandising principles; customer analytics and how to communicate insights to decision-makers.

[Transaction-level data]

Experienced Loyalty

This was a holistic lens on human behaviour rooted in spending. Educated me on data flows, legal, privacy and loyalty structures.

[Complex business transformation projects]

Immersed in Digital Marketing

Top end of the customer relationship funnel. Analysis of engagement across digital properties, e-Commerce and CRM.

[Top-of-the funnel engagement strategy]

About Vadim

I was blessed to have the opportunity to work with and understand the intricacies of data as it flows from the POS into corporate processes. How it is being transformed, interpreted and then prepared for decision-making.

I saw these cycles from the vantage point of someone browsing a website, to contemplation / choice and finally starting a relationship with the seller.

Breaking Down My Experience


- Nielsen
- Kimberly-Clark
- Maple Leaf Foods

8+ years

DIGITAL Marketing

- SoloBusiness

3+ years

retail Merchandising

- Precima/Loblaw
- Precima/Hudson's Bay
- Precima/Jumbo (Nthld)

- Vibrant Lifestyle

9+ years


- Precima/Loblaw
-RBC Ventures/Ampli

9+ years


- RBC Ventures
- RBC Investor & Treasury Services

4+ years

Digital Delivery / saas

- Precima

9+ years
Excellent Fit

You will find I fit best where ambiguity and fast-pace are the norm. As an entrepreneur I do not expect anyone else to pick up my slack.

I figure things out!

Notable skills:
Team Leadership
Business Acumen
Turning Talk into Action

I am excellent at solving complex challenges

These are tools, concepts, projects that I have strong command of:

Retail / CPG

  • Merchandising analytics (optimized pricing; assortment planning; planogramming; discount analysis; department planning etc.)
  • Multi-year category strategies
  • Negotiations with retailers/vendors/senior level execs at both
  • Tools of the trade: IRI, Nielsen, Precima, dunnhumby, Microstrategy
  • Loyalty programs: incentive pricing, program structures, earn-burn paradigms
  • Customer research from secondary to primary via clustering and predictive modelling

Financial Institutions

  • Expert "Translator" - liaison between technology groups and business functions
  • Digital innovation (pure: from ideation to new product | evolutionary: multi-million projects of converting legacy systems)
  • Well versed in privacy regulations around data (PIPEDA; GDRP; etc.)
  • Extensive experience with transactional data flows that feed insights
  • Working knowledge of Palantir, Alteryx, Tableau


  • Inspired and managed teams of up to 50 FTEs
  • Matrix and international structures
  • Guidance, reviews and career progression planning
  • Received consistently solid feedback: always treat subordinate s as people first, employees second


  • CRM systems (Salesforce - Marketing and Sales clouds)
  • Web platforms (Google suite: Ads, GTM, DS, Analytics; Adobe analytics and compatible add-ons)
  • Strategy around CX and client journeys, their evaluation and options to increase conversions
  • Working with brand innovation and selling new ideas into sales/implementation teams
  • Digital marketing optimization (paid ads, email campaigns, landing pages, etc.)

Most importantly: I know how companies operate and can navigate complex politics

engaging presentations

I can deliver a story to any audience from a single or a multi-page presentation


Every engagement can be made fruitful if all can agree what is a "mutual ground"


I built this website after learning web design; I launched a business and grew it to $600K/year. Anything is possible

Every new idea is an opportunity to create something awesome. Don't wait start today!